We build software that connects markets.
VArex is a Dubai-based technology company and the team behind CareNear. We build AI-powered marketplaces and the integrations that tie them to real businesses: stores, suppliers, payments and logistics.
What goes into our products.
We are a small, senior team that designs, builds and runs its own products end to end.
AI products & agents
Assistants that search, compare and act for people and teams, connected to real catalogues, stock and prices, with guardrails for regulated categories.
- Shopping agents
- LLM integration
- Agent-ready APIs
Marketplaces
Multi-vendor platforms where many independent sellers appear as one store: onboarding, catalogue, search, one checkout and split settlement.
- Vendor onboarding
- Unified checkout
- Commissions
Integrations
We connect platforms to the systems businesses already run, so that stock, prices and orders stay in sync without manual work.
- POS & ERP
- Payments
- Delivery
- Insurance
Data & automation
Dashboards, reporting and workflow automation for operations and finance, built by people who have run finance and operations themselves.
- Analytics
- Back-office tools
- Compliance
What we're building.
Our products are built in the UAE for the region, with local regulation, languages and payment habits in mind from day one.
CareNear
The UAE's health and wellness hub: pharmacies, supplement and wellness stores near you. One search, one checkout, and every order fulfilled by a licensed pharmacy or store.
- One basket across many independent stores nearby
- Search on CareNear or simply ask your own AI assistant
- Built with pharmacies, for pharmacies: free listing for partners
Founders.
Operators first: we have built and run businesses in e-commerce, distribution, finance and fintech before building software for them. The V and the A in VArex stand for Viktoryia and Alexey.
10+ years in management, finance and strategy. GM and CEO roles in e-commerce and B2B. Built a GCC distribution business from scratch. FCCA, ex-Big4. Forbes Woman Awards Baltics 2021.
COO at Defuse Labs (NEAR Intents). Head of Finance & Legal at blockchain fintechs (Aurora Labs, Defuse Labs). Managing Partner, Optimum Finance Consulting. Co-Founder, CherryLake Consulting. FCCA, ex-Big4.
Let's talk.
For partnerships, investment or press, write to us and one of the founders will reply personally.
- Company
- Smart Varex Technologies FZCO
- Address
- IFZA Free Zone, Dubai, United Arab Emirates
- sales@varex.global